Social Media Fatigue: Too Much Information
“The pressure’s on the screen to sell you things that you don’t need. It’s too much information for me.” – Duran Duran, Too Much Information, 1993 One of my favorite bands. One of my favorite songs. Although it was written about their over-exploitation by the media and a commentary on the entertainment industry’s need to […]
Read More Social Media Fatigue: Too Much InformationDo you stalk yourself online? You should…
Or, If a customer posts a negative review online and you are not using social media to hear it, does it make a sound? I had the pleasure this morning to meet and discuss social media strategies with some amazing business executives from the SMEI (Sales & Marketing & Executives International) Group in Boston. Among the […]
Read More Do you stalk yourself online? You should…What do I get for ‘liking’ you on facebook?
The sign says, ‘Like Us On Facebook!’ Ok. Done. Now what? I know that when I ‘like’ a musician on facebook, I’ll get new music updates, tour info, contests, and more. Yet, I’m seeing a lot of businesses jumping on the FB train and asking friends, co-workers, customers, etc to go to their page and […]
Read More What do I get for ‘liking’ you on facebook?Cute Kittens are the Secret to Inbound Marketing & Customer Experience
If kittens took over our customer service departments, we would all be rich. Of course I’m kidding. However, silliness aside, did you know that kittens are the most sought after and shared images and videos on the web? Go ahead – go to YouTube and do a search for ‘cute kittens’ and see how many […]
Read More Cute Kittens are the Secret to Inbound Marketing & Customer ExperienceThe Ultimate Customer Experience (Golden Burrito Edition)
You gotta love a company that, even in height of their success, makes it a priority to always enhance the customer experience. My treat for lunch today was a Fajita Burrito Bowl at Chipotle. I know. You wish you were me. And to add to my assembly-line-of-joy experience, I see a newspaper at the […]
Read More The Ultimate Customer Experience (Golden Burrito Edition)Guest E-Book: The Best in the World by Chris Good
“Bringing a client-centric approach to your clients and your organization.” When my friend Chris Good (@cgooddesign, cgooddesign.com) set out to compose what he considered his longest blog post ever, he didn’t realize that he had actually created a truly inspirational e-book, titled “The Best in the World”. The publication walks us through the thought process […]
Read More Guest E-Book: The Best in the World by Chris GoodTalkin’ Loud & Sayin’ Nuthin’, Part 1
“You’re like a dull knife, you just ain’t cuttin’. You’re just talkin’ loud and sayin’ nuthin’.” – James Brown In part 1, let’s look at companies that who, for whatever reason, do the same things over and over again and expect different results. They are defined as: The company that (still – and it […]
Read More Talkin’ Loud & Sayin’ Nuthin’, Part 1Social Media Lessons from the TV Show ‘Wipeout!’
If you put up secret traps when sharing your information, then you are the social media equivalent to the TV show, Wipeout. On Wipeout, contestants line up with all the confidence in the world to make their way through an obstacle course with the hopes of winning $50,000. Within moments of beginning the course, however, […]
Read More Social Media Lessons from the TV Show ‘Wipeout!’Check yourself, before you wreck yourself
Anyone that knows me also knows that I don’t hide my strong contempt for the likes of the ‘Mart’ stores. Sadly, every now and then the need arises for me to patronize one of these discounters, and they consistently keep their promise to always disappoint me. What I found this past weekend at a local […]
Read More Check yourself, before you wreck yourself